Why We Buy

WHOEVER GETS CLOSER TO THE CUSTOMER WINS

Growing a business is tricky. We help frustrated product teams figure out where to focus so they can make better decisions and market smarter.

Get Smarter

One small change in my messaging and my cold outreach conversion rate increased from 3% to 28%. You spend months trying to find an answer that ends up costing you 20 minutes for a 1:1 interview.

Jessy G. | Director of Marketing

Katelyn helped me understand the value of truly 'getting' my customer which in practice helped me to 3x my business in 1 year. No more creating products and content that gets a 'meh' response!

Sarah H. | Creative Director

Katelyn's methods helped me narrow down and reach this audience ... the easy way! With our launch, in the first few days we yielded 170X return on an $80 Facebook ad spend.

Chantal R. | Co-Founder

Hey, 👋 I'm Katelyn Bourgoin

I founded Why We Buy because I was sick and tired of watching smart people struggle.

I know what product teams are going through right now because I’ve been there myself.

I’ve built and sold companies. I’ve attracted Fortune 100 clients, and been featured in Forbes, USA Today, Huff Post, and made the national news.

Yup. I’ve learned a thing or two in my business travels, but the most important thing I’ve learned is this: whoever gets closer to the customer wins.

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